3 Reasons Why Your Online Content Marketing Sucks

Most of us have been on the Internet longer than some and we all know that we seek the same thing: solutions, advice and information to help us get through our business or even just through our daily living activities. So it is not surprising that when we find something that catches our fancy and hits the nail directly on the head, we instantly share and take this by heart. This indicates that in social media marketing, the role and value of content marketing has been made a lot more important than before.

This has led marketers and your regular bloggers to consider the type of content they write or create for their customers. It has long been established that content is king when it comes to any form of promotion, marketing, networking or even the simple goal of getting recognized online. In the world of increasing digital awareness and the popularity of social media networks, people have established their own criteria and are more aware of what they want and need.

Yes, the significance of online content marketing has got all businesses and companies in a mad scramble to get their contents going. Unfortunately, in most of the attempts at engaging the public through great content, a lot still end up failing miserably.

This is because they do not quite still grasp the point of it all and they continue on making the same mistakes over and over. Even with efforts from strategists and marketers, pieces just do not mesh well therefore, failing to meet the standards of the masses.

In a recent article by Martin Jones in Social Media Today, ?21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble?, he iterated the things that most marketers and bloggers are doing wrong when it come to building their content. At the end of the day, most of us would probably say yes to most of the reasons presented in the article.

As a social media consultant, one of the things we should be aware of is troubleshooting and trying to find the solutions to problems. So, this blog will focus on selecting some of the 21 reasons and finding out what we can all do to avoid or deviate from these mistakes.

You have no content marketing plan

It is a golden rule in life that one must always be prepared for every eventuality. Naturally, you have to be prepared and you always have to have a game plan in mind. You cannot just write random topics and think that people will read it. Your content always has to have a highly specific target and an easy one-track way towards reaching it!

You publish a random assortment of content that doesn?t come together as part of a larger story or message

Again, this reverts back to the first problem ? being unprepared and having no plan. It is pretty easy to get complacent and just throw in whatever interesting picture or video you see in your latest article because these types of information are also quite easy to procure. The thing is, people get overboard and since they do not have a clear goal, anything goes!

This does not work especially with today?s keener users online. People want cohesive and unified content, not some gumbo style writing. Consider every type of media you put in your Internet content marketing. It is okay to use photos and videos together but make sure they maintain a clear connection with the topic or the message you want to send out.

Your published content is salesy

This is one of the most common mistakes that can really put an end to your content marketing campaign even before the readers get halfway through your contents! You should think about conversion rather than sales when you are trying to create content. People should be able to want what you are offering without you trying to foist it to them or stating the obvious.

Remember, your first goal is to convert people into becoming loyal readers or subscribers. You can do this by building relationships more rather than being the salesman of the year.

Content is king, especially in social media marketing campaigns. That is why you have to be more meticulous in creating content for your blog and social media updates. Be mindful of your direction and set goals for yourself. This way, when you feel a little bit lost or if you encounter a roadblock, you can simply retrace your steps and fix the problem!

P.S. There are still 18 points to ponder left in the article so feel free to comment or ask a question about them so that we may discuss it! I always look forward to hearing your take on issues.

P.P.S. If you missed my article about online content marketing that converts, you can read about that here. It?s a great read!

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