Google's Greatest Challenge: Computer hardware | Information ...

Google?s newest edition of their Chromebook did not impress critics and customers alike, because software giant will continue to prove it?s hardware-challenged. The Mountain View, Calif.-based company?s laptop or computer hasn?t gained traction since its launch nearly 12 months ago. Google?s update to the cloud-based computer has key features like multitasking, a much better touchpad and more impressive specs, but analysts still expect it remain a niche market product that is not an affordable solution to some regular laptop with on-board storage.

The Chromebook?s hardware is probably not the reason why it?s got failed, as much as the application behind it. The mini laptop runs Google?s Chrome OS since its Web browser, uses mostly Web-based apps and relies on cloud data storage. However, the Chromebook is Google?s largest foray in the hardware market thus far, and has still did not produce a real effect on the non-public computer market.

The Chromebook?s failure might not exactly appear to hurt Google. The business makes billions via its Android software as well as advertising business, but its lack of success casts doubt on its future hardware efforts. Google has succeeded inside smartphone business by licensing its Android operating system with other manufacturers, but Apple?s success with the iPhone could have sparked some hardware envy inside the company.

Google?s acquisition of Motorola shows the corporation desires to delve further into hardware, while suggesting it knows it wouldn?t get it done by itself. The corporation has stayed mum on its plans for Motorola, but all signs suggest it plans to let it sit virtually unchanged, going for a laissez-faire approach. Google could possibly be content to sit back and learn up-close.

The software giant has made noise recently by proclaiming its intends to double down on tablets with Android-powered Nexus, and released a perception video because of its Google Glasses that went viral online. Both indicate how the company is taking its hardware forays more seriously.

However, for all the hype Bing is wanting to build about its tablet, new Chromebooks and future items like Glasses, the multi-billion dollar tech company has yet to prove its chops available of hardware.

Google?s challenge with hardware goes beyond its lackluster products ? the business isn?t contemplating how its physical products can work in tandem featuring its strong software offerings. In contrast, a business like Apple has succeeded inside the hardware business since it has approached it as a means of perfectly marrying it with software to make a seamless experience.

Google has failed because its hardware ventures so far come in an experimental market of cloud-based computing. To make a splash, Google needs to concentrate on creating hardware inside the smartphone market, a location its already heavily associated with as a consequence of Android. It?s got dipped its toes while using Nexus phone and its Motorola holding may help it have a jump in that sector, however in a crowded market, pressure is high for Google to make available something genuinely distinctive.

A Google-made phone may help optimize the performance from the Android platform, improving an item that millions already use. Following that, Google may have built more clout inside hardware business, giving products like the Chromebook more importance.

However, the company faces a fragile joggling act ? a true lineup of Google phones would compete against other Android phone makers, that might discourage them in the OS minimizing Google?s dominance within the smartphone OS race.

Yahoo is doing just fine raking in the cash from Android as well as other software properties, but reports of its promises to make a splash with hardware of the company?s own are greatly exaggerated. In this field, Google hasn?t proven anything yet.

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