Amazon Is Planning To Open A Boutique Retail ... - Business Insider

Illustration: Kevin Lincoln/Business Insider Not a real Amazon store. ?

Amazon is planning to open its first retail location some time in the next few months, Good E-Reader reports.

The store, which will be more of a boutique, will sell Amazon-created products like Kindles and Amazon Exclusives, their in-house publishing line.

Amazon Exclusives have been a topic of debate lately, with Barnes and Noble and a few other large chains saying they won't sell the books in-store (though they would online).

With Barnes and Noble struggling to retool to compete with Amazon ? and their retail locations being one of their greatest assets ? this could hurt B&N even further if it's successful enough to roll out on a larger scale.

More so than that, Amazon is taking another page from Apple's playbook. Apple's retail stores introduced customers to its products at a time when they were being ignored. Amazon can use its stores to get people familiar with the Kindle Fire, and anything else Amazon is planning to release down the road.

Source: http://www.businessinsider.com/amazon-is-planning-to-open-a-boutique-retail-store-in-seattle-2012-2

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